I am a strategic creative director and designer who enjoys bringing people-focused brands, products, and experiences to life.

Explainer Videos

A series of short animated videos to help people understand complicated body science and health topics.


Storyboarding
Art Direction
Video Production


How Running Gets You High


How Fear Triggers Goosebumps


How Protein Becomes Muscle


How High Blood Pressure
Causes a Stroke

Men’s Knitting

A deep dive into the growing trend of men who are taking up the 1,800-year-old craft, and number in the millions according to the Craft Yarn Council.


Editorial Design
Art Direction
Illustration
Typography Design
Photo Editing

WW

The world’s leading global wellness company, inspiring millions to come together and begin a journey of positive, lasting change.


Branding
Content Marketing
Video Design
E-commerce
Packaging Design
Product Design
Social Media


Sizzle Reel

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Fortune

A global media organization and one of the most prestigious brands in business journalism.


Editorial Design
Art Direction
Typography Design
Photo Editing

Art & Photography Direction

A selection of celebrity shoots and still life photography concepts.


Art Direction
Photography Direction
Editorial Design

Photograph by Nino Muñoz

Photograph by Nino Muñoz

Photograph by Ture Lillegraven

Photograph by Ture Lillegraven

Photograph by Ture Lillegraven

Photograph by Emily Shur

Photograph by Nino Muñoz

Photograph by Emily Shur

Photograph by Peter Yang

Photograph by Ture Lillegraven

Photograph by Peter Hapak

Photograph by Mattius Vriens-McGrath

Photograph by James Dimmock

Photograph by Ture Lillegraven

Photograph by Ture Lillegraven

Photograph by Peter Yang

Photograph by James Wojcik

Photograph by Dan Saelinger

Photograph by Gregg Segal

Photograph by James Wojcik

Photograph by James Wojcik

Photograph by Levi Brown

Photograph by Nigel Cox

Photograph by Levi Brown

Photograph by James Wojcik

Photograph by Levi Brown

Men’s Health

The world’s largest brand for men who want greater control over their physical, mental, and emotional lives.


Editorial Design
User Interface Design
Art Direction
Photography Direction
Typography Design
Motion Graphics
Video Editing


Highlight Reel 1

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Highlight Reel 2

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New York Times

An iconic brand dedicated to helping people understand the world through on-the-ground, expert and deeply reported independent journalism.


Art Direction
Typography Design
Motion Graphics
Video Editing

Next
Project

Airbnb Magazine

A travel lifestyle magazine featuring authentic experiences through the eyes of those who know best, the locals.


Editorial Design
Art Direction
Photography Direction
Typography Design

101 Dishes

A technicolor ride through the restaurant dishes that left an enduring imprint on America, featuring backstories, short-form video, photography and illustration.


Website Design
Motion Graphics
Illustration
Video Editing
Editorial Design
Typography Design

Photography Director: Drew Swantak
Photographer: Cole Saladino
Motion Graphics: Fredy Delgado

Hudson Valley Swag

Merchandise and branded products that promote the creative communities and retailers of upstate New York.


Promotional Marketing
Product Design
Retail Branding
Typography Design
Illustration

Undiscovered Comedians

A digital editorial story featuring diverse new talent from each of the 50 states. Scrappy videos of live performances are transformed into a unified, lo-fi visual language across all platforms.


Website Design
Motion Graphics
Video Editing
Editorial Design
Typography Design
Sound Design

Video Design: Ted McGrath
Photography Director: Drew Swantak
Photographer: Cole Saladino
Motion Graphics: Megan Chong

San Francisco Symphony

A world-class orchestra renowned for its stylistic versatility and groundbreaking live performances.


Motion Graphics
Video Editing
Typography Design
Sound Design


2019–2020 Season Promo

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SFSymphony+ Promo

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Thrillist

A leading digital lifestyle brand covering food, drink, travel and entertainment.


Branding Identity
Responsive Web Design
Motion Graphics
Video Editing
Art Direction
Photography Direction
Snapchat Discover


Thrillist Highlight Reel

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Thrillist Snapchat Discover Reel

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Seekircher Steel Window

A premier resource of vintage steel casement windows and doors for homeowners, designers and architects across the country.


Creative Strategy
Brand Identity
Website Design
Brand Collateral
Photography Direction

Health Central

A digital health platform that produces emotionally engaging stories to motivate people living with chronic illness to enjoy rich, fulfilling lives.


Brand Strategy
Brand Identity
Responsive Web Design
Motion Graphics
Art & Photo Direction
Publication Design

Cadence Investments

A fintech startup that provides access to exclusive high yield, short term alternative investments traditionally reserved for institutions.


Responsive/Mobile Design
User Interaction
Video Editing
Motion Graphics
Illustration
Art Direction
Photography Direction

Women’s History Month

A social video tribute to a few of my favorite female rock icons.


Video Editing
Typography Design
Motion Graphics

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Nosara Typeface

A layered vector font that’s perfect for projects that require a realistic, hand-painted desert-island look. Inspired by a trip to Costa Rica and named after its famous beach town.


Typography Design
Motion Graphics
Illustration
Video Editing
Music Licensing

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Nosara Typeface Promotional Video

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Social Media Design

Dynamic editorial and marketing content to help brands connect and engage with audiences.


Video Editing
Motion Graphics
Illustration
Art Direction
Music Licensing


Instagram & Facebook Videos

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Thrillist Snapchat Discover Reel

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WW New Program Sizzle

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Nosara Typeface Social Promo

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Branding
Art+Photo Direction
Websites
Digital Products
Social
Video+Motion
Packaging
Print Production
Experiential
Creative Ops
Consulting


Tom O’Quinn

Creative Director


Working for large agencies in Los Angeles, New York, and Vancouver, I saw clients struggle with outdated processes, bloated internal hierarchies, and wasted money. Marketing departments are in a continuous cycle of finding and keeping talent, achieving average results with overworked and demoralized designers.

Direct communication and accountability within a lean creative team alleviates frustration, produces superior work, and is way more fun. I help growing companies increase revenue through strategic branding, design, creative operations, team building, and tools for effective cross-platform collaboration.

I have held director positions with WW International, Remedy Health Media, Thrillist, Men’s Health, Bon Appetit, Money and helped launch Airbnb Magazine. Currently, I work as Global Design Director for PepsiCo Design + Innovation.


Select Clients


AirbnbNew York TimesDisneyCondé NastWW InternationalESPNFortuneHarvard Business ReviewEntrepreneurPace CommunicationsRemedy Health MediaThrillistSan Francisco SymphonyHearstCadenceAugust McGregorDarren Waterston


Latest News


July 2024
Good Design is For Everyone, our 10th Anniversary design book published by Rizzoli, has won several industry accolades including a Red Dot Design Award, a Silver from Graphis, a Platinum from the Hermes Creative Awards, and a Gold from the Annual Communicator Awards.

March 2024
PepsiCo Design + Innovation has won several awards for the PepsiCo Design website and Instagram social channel, including 2 Webby nominations and 2 Golds from the Annual Communicator Awards!

October 2022
Amazing writing, dynamic video content, and a fresh new look helped Healthcentral.com win Gold at the MM+M Awards in the category of Healthcare Consumer Media Brand. HealthCentral.com beat Healthline Media, attesting to how superior content and design drives business value. Congrats to former EVP Amy Keller Laird, Julia Savacool, Jens Bishop, Nikki Cagle, Elizabeth Shaw, and Chistopher Lewis.

May 2022
A deeply important, visually interactive article entitled Deeply Rooted: An Endocrine Web Special Report on Race and Diabetes was nominated for a 2022 James Beard Foundation Journalism Award in the Health and Wellness category. Congrats to writer Adriana Velez, illustrator Carmela Caldart, editor Theresa O'Rourke, and EVP Amy Keller Laird.

December 2020
Excited to announce that Remedy Health Media has won several Gold and Silver Digital Health Awards, which honors the world’s best digital health resources. This includes two long-form digital stories on COPD and Hidradenitis Suppurativa, as well as a Gold award for the digital publication 65 Little Ways to Live Happier & Healthier in the Time of Corona.

August 2019
Happy to announce that the Thrillist creative team has received a Communication Arts award for Photography (101 Dishes That Changed America). Check it out in their 2019 Photography Issue.

May 2019
Thank you to Society of Publication Designers for the Silver Medal Award in Feature Video category (Thrillist, Really Dough?). Thrillist also received two merit awards for Digital Feature (Best New Restaurants 2018) and Original Website Photography (Angie Mar photographed by Meredith Jenks).

January 2019
The Thrillist interactive feature article Pizzafied has been nominated for an American Society of Magazine Editors Ellie award!

2015–2016
National Magazine Award, General Excellence, American Society of Magazine Editors, Men’s Health (ASME)
Gold and Silver Medals, Digital App, Video, Animation, Society of Publication Designers (SPD)
Gold Medal, App of the Year, SPD
Gold Medal, Animated Content, SPD
Gold Medal, Video, SPD
Bronze Cube, Animated Video, Art Directors Club (ADC)

Recognition & Press


Art Directors Club of New YorkWebby AwardsNational Magazine Awards (ASME)Society of Publication Designers (SPD)Red Dot Design AwardsCity and Regional Magazine Association (CRMA)Digital Health AwardsCommunication ArtsHermes Creative AwardsAnnual Communicator AwardsInternational ARCMohawk Paper AwardsWestern Magazine AssociationGraphisPrintApplied ArtsHow

Interested in working together?

Let me know the best way to reach you and a few details of your project.