I am a strategic creative director and designer who enjoys bringing people-focused brands, products, and experiences to life.
Explainer Videos
A series of short animated videos to help people understand complicated body science and health topics.
Storyboarding
Art Direction
Video Production
How Running Gets You High
How Fear Triggers Goosebumps
How Protein Becomes Muscle
How High Blood Pressure
Causes a Stroke
Men’s Knitting
A deep dive into the growing trend of men who are taking up the 1,800-year-old craft, and number in the millions according to the Craft Yarn Council.
Editorial Design
Art Direction
Illustration
Typography Design
Photo Editing
WW
The world’s leading global wellness company, inspiring millions to come together and begin a journey of positive, lasting change.
Branding
Content Marketing
Video Design
E-commerce
Packaging Design
Product Design
Social Media
Sizzle Reel
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Fortune
A global media organization and one of the most prestigious brands in business journalism.
Editorial Design
Art Direction
Typography Design
Photo Editing
Art & Photography Direction
A selection of celebrity shoots and still life photography concepts.
Art Direction
Photography Direction
Editorial Design
Photograph by Nino Muñoz
Photograph by Nino Muñoz
Photograph by Ture Lillegraven
Photograph by Ture Lillegraven
Photograph by Ture Lillegraven
Photograph by Emily Shur
Photograph by Nino Muñoz
Photograph by Emily Shur
Photograph by Peter Yang
Photograph by Ture Lillegraven
Photograph by Peter Hapak
Photograph by Mattius Vriens-McGrath
Photograph by James Dimmock
Photograph by Ture Lillegraven
Photograph by Ture Lillegraven
Photograph by Peter Yang
Photograph by James Wojcik
Photograph by Dan Saelinger
Photograph by Gregg Segal
Photograph by James Wojcik
Photograph by James Wojcik
Photograph by Levi Brown
Photograph by Nigel Cox
Photograph by Levi Brown
Photograph by James Wojcik
Photograph by Levi Brown
Men’s Health
The world’s largest brand for men who want greater control over their physical, mental, and emotional lives.
Editorial Design
User Interface Design
Art Direction
Photography Direction
Typography Design
Motion Graphics
Video Editing
Highlight Reel 1
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Highlight Reel 2
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New York Times
An iconic brand dedicated to helping people understand the world through on-the-ground, expert and deeply reported independent journalism.
Art Direction
Typography Design
Motion Graphics
Video Editing
Next
Project
Airbnb Magazine
A travel lifestyle magazine featuring authentic experiences through the eyes of those who know best, the locals.
Editorial Design
Art Direction
Photography Direction
Typography Design
101 Dishes
A technicolor ride through the restaurant dishes that left an enduring imprint on America, featuring backstories, short-form video, photography and illustration.
Website Design
Motion Graphics
Illustration
Video Editing
Editorial Design
Typography Design
Photography Director: Drew Swantak
Photographer: Cole Saladino
Motion Graphics: Fredy Delgado
Hudson Valley Swag
Merchandise and branded products that promote the creative communities and retailers of upstate New York.
Promotional Marketing
Product Design
Retail Branding
Typography Design
Illustration
Undiscovered Comedians
A digital editorial story featuring diverse new talent from each of the 50 states. Scrappy videos of live performances are transformed into a unified, lo-fi visual language across all platforms.
Website Design
Motion Graphics
Video Editing
Editorial Design
Typography Design
Sound Design
Video Design: Ted McGrath
Photography Director: Drew Swantak
Photographer: Cole Saladino
Motion Graphics: Megan Chong
San Francisco Symphony
A world-class orchestra renowned for its stylistic versatility and groundbreaking live performances.
Motion Graphics
Video Editing
Typography Design
Sound Design
2019–2020 Season Promo
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SFSymphony+ Promo
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Thrillist
A leading digital lifestyle brand covering food, drink, travel and entertainment.
Branding Identity
Responsive Web Design
Motion Graphics
Video Editing
Art Direction
Photography Direction
Snapchat Discover
Thrillist Highlight Reel
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Thrillist Snapchat Discover Reel
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Seekircher Steel Window
A premier resource of vintage steel casement windows and doors for homeowners, designers and architects across the country.
Creative Strategy
Brand Identity
Website Design
Brand Collateral
Photography Direction
Health Central
A digital health platform that produces emotionally engaging stories to motivate people living with chronic illness to enjoy rich, fulfilling lives.
Brand Strategy
Brand Identity
Responsive Web Design
Motion Graphics
Art & Photo Direction
Publication Design
Cadence Investments
A fintech startup that provides access to exclusive high yield, short term alternative investments traditionally reserved for institutions.
Responsive/Mobile Design
User Interaction
Video Editing
Motion Graphics
Illustration
Art Direction
Photography Direction
Women’s History Month
A social video tribute to a few of my favorite female rock icons.
Video Editing
Typography Design
Motion Graphics
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Nosara Typeface
A layered vector font that’s perfect for projects that require a realistic, hand-painted desert-island look. Inspired by a trip to Costa Rica and named after its famous beach town.
Typography Design
Motion Graphics
Illustration
Video Editing
Music Licensing
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Nosara Typeface Promotional Video
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Creative Strategy
Branding
Social Design
UI / UX
Video+Motion Gfx
Digital Products
Packaging
Event Branding
Print Design
Art+Photo Direction
Creative Ops
Design Comms
Consulting
Tom O’Quinn
Creative Director
I am an interdisciplinary Creative Director who enjoys working with people-focused brands to elevate design strategy across all digital and social platforms. With over 25 years of experience, I am an expert at building diverse teams and implementing collaborative workflows for creative and strategic communications.
Contributing to an ambitious, brave, entrepreneurial environment is what I love the most, and I have extensive experience across lifestyle, entertainment, health, finance, food, and tech brands. I have a proven track record of helping companies grow their fanbase and revenue with thoughtful design strategy and collaborative execution of award-winning content.
I have worked as the Global Creative Director for WW International and a Design Director for Hearst x Airbnb, Thrillist (Vox Media), Men’s Health, Condé Nast, Time Inc., and others. I have served as Vice-President of the Society of Publication Designers board and am a member of several creative organizations, including the Art Directors Club of New York.
Currently, I work as Director, Global Design Communications for PepsiCo Design + Innovation.
Select Clients
AirbnbNew York TimesDisneyCondé NastWW InternationalESPNFortuneHarvard Business ReviewEntrepreneurPace CommunicationsRemedy Health MediaThrillistSan Francisco SymphonyHearstCadenceAugust McGregorDarren Waterston
Latest News
November 2024
Red Dot Design Awards has recognized PepsiCo Design + Innovation as Agency of the Year! We are the first-ever in-house team to win this award, which honors agencies that consistently demonstrate innovative thinking, creativity, and a strong commitment to excellence in design.
July 2024
Good Design is For Everyone, PepsiCo 10th Anniversary design book published by Rizzoli, has won several industry accolades including a Red Dot Design Award, a Silver from Graphis, a Platinum from the Hermes Creative Awards, and a Gold from the Annual Communicator Awards.
March 2024
PepsiCo Design + Innovation has won several awards for the PepsiCo Design website and Instagram social channel, including 2 Webby nominations and 2 Golds from the Annual Communicator Awards!
October 2022
Amazing writing, dynamic video content, and a fresh new look helped Healthcentral.com win Gold at the MM+M Awards in the category of Healthcare Consumer Media Brand. HealthCentral.com beat Healthline Media, attesting to how superior content and design drives business value. Congrats to former EVP Amy Keller Laird, Julia Savacool, Jens Bishop, Nikki Cagle, Elizabeth Shaw, and Chistopher Lewis.
May 2022
A deeply important, visually interactive article entitled Deeply Rooted: An Endocrine Web Special Report on Race and Diabetes was nominated for a 2022 James Beard Foundation Journalism Award in the Health and Wellness category. Congrats to writer Adriana Velez, illustrator Carmela Caldart, editor Theresa O'Rourke, and EVP Amy Keller Laird.
December 2020
Excited to announce that Remedy Health Media has won several Gold and Silver Digital Health Awards, which honors the world’s best digital health resources. This includes two long-form digital stories on COPD and Hidradenitis Suppurativa, as well as a Gold award for the digital publication 65 Little Ways to Live Happier & Healthier in the Time of Corona.
August 2019
Happy to announce that the Thrillist creative team has received a Communication Arts award for Photography (101 Dishes That Changed America). Check it out in their 2019 Photography Issue.
May 2019
Thank you to Society of Publication Designers for the Silver Medal Award in Feature Video category (Thrillist, Really Dough?). Thrillist also received two merit awards for Digital Feature (Best New Restaurants 2018) and Original Website Photography (Angie Mar photographed by Meredith Jenks).
January 2019
The Thrillist interactive feature article Pizzafied has been nominated for an American Society of Magazine Editors Ellie award!
2015–2016
National Magazine Award, General Excellence, American Society of Magazine Editors, Men’s Health (ASME)
Gold and Silver Medals, Digital App, Video, Animation, Society of Publication Designers (SPD)
Gold Medal, App of the Year, SPD
Gold Medal, Animated Content, SPD
Gold Medal, Video, SPD
Bronze Cube, Animated Video, Art Directors Club (ADC)
Recognition & Press
Art Directors Club of New YorkWebby AwardsNational Magazine Awards (ASME)Society of Publication Designers (SPD)Red Dot Design AwardsCity and Regional Magazine Association (CRMA)Digital Health AwardsCommunication ArtsHermes Creative AwardsAnnual Communicator AwardsInternational ARCMohawk Paper AwardsWestern Magazine AssociationGraphisPrintApplied ArtsHow
Interested in working together?
Let me know the best way to reach you and a few details of your project.
Social Media Design
Dynamic editorial and marketing content to help brands connect and engage with audiences.
Video Editing
Motion Graphics
Illustration
Art Direction
Music Licensing
Instagram & Facebook Videos
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Thrillist Snapchat Discover Reel
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WW New Program Sizzle
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Nosara Typeface Social Promo
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